What Hector listens for
01The hookOpen with what you do and who it’s for, in one plain sentence. He should be able to repeat it back.
02The wedgeTell him why now is the right moment, and what you know that bigger players don’t.
03The proofBring one or two real numbers — users, revenue, growth — and be ready to say where they come from.
04The founderHe will interrupt you. Answer the question he actually asked, then carry on with your pitch.
05The askFinish with how much you’re raising, what you’ll spend it on, and how far it gets you.